After just three seasons, the Kapustin brothers have built up a solid customer base in excess of 70 properties, many of which are sprawling, high-end estates. Aside from some professional-looking truck branding, they haven’t done any other advertising. The Kapustins got started with a handful of customers, and the rest has snowballed through word of mouth.

Tony Cantin began making money mowing lawns in 2002 at the young age of 16. Seven years later, after earning his business degree from North Carolina State University, he determined that his lawn mower could continue being his primary income generator. He just needed to figure out how to mow as efficiently as possible, so his company could remain profitable as it grew.