David Wright’s business card speaks volumes. After the catchy name of his company, Wright Way Lawn Care, comes this teaser: “A firstclass cut is measured by the yard.”

We all know how important it is to make a profit. Without a consistent and healthy bottom line, any business will eventually dry up and die. But making a profit isn’t the only top priority for Walker Mower users, or any mowing contractor for that matter.

In business only nine years, this young entrepreneur already maintains some of the highestprofile properties in and around Lafayette, Louisiana. “It’s all about projecting the right image, catering to customers,” says Brad Breaux, referring to working with high-end accounts.

In 2007, we developed the list “What We Believe At Walker” that is displayed on the inside back cover of this issue. This was our attempt to communicate and remind our employees and others outside the company of the company’s core ideology; a clear definition of our operating principles and what we stand for.

When Alan McClellan was 20 years old, mowing lawns for a living was probably the last thing on his mind. Then, while walking around the Branch County Fairgrounds, he spotted a Walker Mower for the very first time.

What a difference a few decades can make. During the mid 1970s, Sarah Johnston was a flight attendant for British Caledonia Airways, jetting around the world in a Boeing 707. Today, her itinerary is slightly less robust, as she and her son, Dave, install and maintain landscapes for homeowners in and around Ottawa, Ontario, Canada.